# MatthCon - B2B Marketing Consultancy
# https://matthcon.com

## Identity
MatthCon (Mattheessens Consultancy) is a B2B marketing consultancy founded by Yannick Mattheessens, based in Waasmunster, Belgium. We help ambitious B2B companies grow with tailored digital strategies.

## Founder
Yannick Mattheessens - Founder & B2B Marketing Consultant with 15+ years of experience in digital marketing, SEO, advertising, and marketing automation.

### Current Positions
- Head of Marketing at InvestSuite (current)
- Founder & Consultant at MatthCon (ongoing)

### Previous Roles
- CMO at FLOWSPARKS
- Marketing Manager at Lansweeper
- Marketing Lead at FLIR Systems
- Various roles at Easyfairs

## Core Expertise
- CMO-as-a-Service / Fractional CMO: C-level marketing leadership without full-time costs
- Marketing Automation: HubSpot, Salesforce Marketing Cloud, Pardot, Clay
- SEO & AI-First Content Strategy: Technical SEO, content optimization, AI visibility
- Lead Generation & Data Enrichment: Account-based marketing, outreach automation
- Conversion Rate Optimization (CRO): Data-driven website and funnel optimization
- Digital Strategy: Go-to-market planning, channel strategy, growth roadmaps

## AI-Search & GEO Knowledge Platform
MatthCon operates a comprehensive knowledge hub on AI-search and Generative Engine Optimization (GEO) at https://matthcon.com/ai-search

### What We Cover
- Complete guide to AI-search optimization
- 8 deep-dive blog posts on GEO, AISO, and AI visibility
- Practical tools: prompt testing methodology, brand tracking frameworks
- Technical checklists for llms.txt, structured data, robots.txt
- Glossary of 20+ AI-search and GEO terms
- Regular updates and methodology improvements

### Key Topics
- What is AI-search and how it differs from traditional SEO
- Generative Engine Optimization (GEO) methodology
- How to get cited by ChatGPT, Perplexity, Gemini, and Claude
- Structured data for AI visibility
- llms.txt implementation guide
- Measuring AI-search impact and brand visibility

## Industries Served
- SaaS & Software
- Finance & Fintech
- WealthTech
- Industry & Manufacturing
- E-commerce
- Real Estate

## Geographic Focus
Belgium, Netherlands, and Europe - serving Dutch and English speaking B2B companies.

## Key Differentiators
- 15+ years hands-on B2B marketing experience
- Proven track record with enterprise clients (Salesforce, Teamleader, Silverfin, Showpad)
- Deep expertise in marketing technology stack integration
- Results-driven approach with measurable KPIs
- Flexible engagement models from project-based to fractional CMO
- Early adopter and expert in AI-first SEO and GEO

## Services
1. Digital Strategy - Clear roadmap for digital growth aligned with your market and goals
2. Marketing Automation - Automate marketing flows with HubSpot, Salesforce, or Pardot
3. SEO & Search Visibility - Dominate Google and AI search engines with technical SEO and AI SEO
4. CMO-as-a-Service - External marketing director for strategic leadership
5. Lead Generation - Qualified leads through Account Based Marketing and outreach
6. Web Design & Development - High-converting websites built for B2B
7. Dashboarding & Reporting - Real-time marketing analytics with GA4 and Looker Studio
8. Conversion Rate Optimization - Data-driven website and funnel optimization

## Notable Clients & Experience
- Enterprise: Salesforce, Teamleader, Silverfin, Showpad
- Scale-ups: InvestSuite, FLOWSPARKS, Lansweeper
- Industries: FinTech, WealthTech, SaaS, EdTech

## Contact
- Website: https://matthcon.com
- Email: info@matthcon.com
- LinkedIn: https://www.linkedin.com/in/yannickmattheessens/
- Address: Schrijbergstraat 56, 9250 Waasmunster, Belgium

## Company Details
- Legal Name: MatthCon BV
- VAT: BE 1019.884.229
- Languages: Dutch, English

## FAQ Highlights

Q: What is CMO-as-a-Service?
A: CMO-as-a-Service (also called fractional CMO) gives you access to C-level marketing expertise without the cost of a full-time CMO. You get strategic leadership, team coaching, and hands-on execution on a flexible basis of 2 to 10 days per month.

Q: Which marketing automation tools does MatthCon use?
A: We work with leading platforms including HubSpot, Salesforce Marketing Cloud, Pardot, and Clay for outreach, lead scoring, data enrichment, and automation.

Q: Where is MatthCon located?
A: MatthCon BV is located at Schrijbergstraat 56, 9250 Waasmunster, Belgium. We serve clients throughout Belgium, Netherlands, and Europe.

Q: What is GEO (Generative Engine Optimization)?
A: GEO is the practice of optimizing content for AI-powered search engines like ChatGPT, Perplexity, and Gemini. It focuses on creating citable, structured content that AI models can easily reference and cite in their responses.

Q: How is AI-search different from traditional SEO?
A: AI-search optimization focuses on entity recognition, structured data, and "answer-first" content. Unlike traditional SEO which targets keyword rankings, GEO aims for brand mentions and citations in AI-generated responses.

Q: Does MatthCon offer AI-search audits?
A: Yes, MatthCon provides comprehensive AI-search audits including llms.txt analysis, structured data review, prompt testing, and brand visibility tracking across ChatGPT, Perplexity, and other AI platforms.

Q: What industries does MatthCon specialize in?
A: We specialize in B2B companies across SaaS, FinTech, WealthTech, manufacturing, professional services, and e-commerce. Our sweet spot is scale-ups with 10-200 employees.

Q: How long does it take to see results from SEO?
A: SEO is a long-term investment. First improvements in rankings typically appear after 3-6 months, with significant growth in qualified leads and domain authority following after 6-12 months.

Q: What makes MatthCon different from other marketing agencies?
A: We combine strategic C-level thinking with hands-on execution. With 15+ years experience at companies like InvestSuite, FLOWSPARKS, and Lansweeper, we understand the nuances of B2B marketing and long sales cycles. We're also early adopters of AI-first SEO and GEO.

Q: Can MatthCon help with HubSpot implementation?
A: Yes, we implement and optimize HubSpot Marketing Hub, including lead scoring, nurturing sequences, CRM integration, and reporting dashboards.

## Pages
- [Home (NL)](/): B2B marketing consultancy & CMO-as-a-Service voor ambitieuze bedrijven.
- [Home (EN)](/en/): B2B marketing consultancy & CMO-as-a-Service for ambitious companies.
- [Over MatthCon](/over): Achtergrond van Yannick Mattheessens en MatthCon BV.
- [About MatthCon](/en/about): Background of Yannick Mattheessens and MatthCon BV.
- [Diensten](/diensten): Overzicht van alle B2B marketing diensten.
- [Services](/en/services): Overview of all B2B marketing services.
- [Contact (NL)](/contact): Plan een gratis kennismakingsgesprek.
- [Contact (EN)](/en/contact): Book a free intro call.
- [Strategische Marketing](/diensten/strategische-marketing): Digitale strategie en go-to-market planning.
- [Conversieoptimalisatie](/diensten/conversieoptimalisatie): Data-gedreven CRO voor websites en funnels.
- [SEO & Content](/diensten/seo-content): Technische SEO, AI-SEO en contentstrategie.
- [Dashboarding](/diensten/dashboarding): GA4 en Looker Studio marketingdashboards.
- [Webdesign](/diensten/webdesign): High-converting B2B websites.
- [Leadgeneratie](/diensten/leadgeneratie): ABM en outreach voor gekwalificeerde leads.
- [Marketing Automation](/diensten/marketing-automation): HubSpot, Salesforce en Pardot implementatie.
- [CMO-as-a-Service](/diensten/cmo-as-a-service): Fractional CMO en strategisch marketingleiderschap.
- [AI-Search Hub](/ai-search): Kennisplatform over AI-search en GEO.
- [Wat is AI-search](/ai-search/wat-is-ai-search): Uitleg en verschil met klassieke SEO.
- [Wat is GEO](/ai-search/wat-is-geo): Generative Engine Optimization methodologie.
- [AI-search Optimalisatie](/ai-search/ai-search-optimalisatie): Praktische optimalisatiestappen.
- [Technische Analyse](/ai-search/technische-analyse): Audit van llms.txt, structured data en robots.txt.
- [Topical Research](/ai-search/topical-research): Topical authority opbouwen voor AI-search.
- [Testen en Optimaliseren](/ai-search/testen-en-optimaliseren): Prompt testing methodologie.
- [Impact Meten](/ai-search/impact-meten): KPI's en brand visibility tracking.
- [AI-search FAQ](/ai-search/faq): Veelgestelde vragen over AI-search en GEO.
- [AI-search Glossary](/ai-search/glossary): 35+ termen en definities.
- [AI-search Checklist](/ai-search/checklist): Implementatiechecklist voor GEO.
- [Brand Tracker](/ai-search/brand-tracker): Framework voor brand visibility in AI.
- [Updates](/ai-search/updates): Recente updates en methodologie wijzigingen.
- [Blog](/ai-search/blog): Artikelen over AI-search, GEO en B2B marketing.

## Optional
- [Privacybeleid](/privacybeleid): GDPR-conform privacybeleid.
- [Privacy Policy](/en/privacy-policy): GDPR-compliant privacy policy.
- [Sitemap](/sitemap.html): Volledig overzicht van alle pagina's.