Question 1

What is CMO as a Service and who is it suitable for?

Accepted Answer

CMO as a Service (also known as fractional CMO) is a flexible solution that provides strategic marketing leadership without the cost of a full-time Chief Marketing Officer. This service is ideal for B2B scale-ups, SaaS companies, and e-commerce organizations that need senior marketing expertise but don't have the resources or necessity for a full-time hire. MatthCon offers 2 to 10 days per month of strategic support, including developing a digital strategy, managing teams or freelancers, implementing marketing automation, and setting up KPI dashboards. You get direct access to 15+ years of experience in growth marketing, demand generation, and B2B lead generation.

Question 2

How does collaboration with MatthCon work in practice?

Accepted Answer

The collaboration starts with a thorough intake and audit of your current marketing activities, tools, and objectives. Based on this, we create a roadmap with priorities for the first 90 days. Then we work in monthly sprints: strategic sessions, hands-on implementation, and continuous optimization. You receive weekly updates and access to a marketing dashboard where you can monitor your KPIs in real-time. Communication happens through scheduled check-ins, Slack or Teams for daily questions, and shared documentation. The goal is a transparent, results-driven collaboration that feels like an extension of your own team.

Question 3

Which tools and platforms do you use?

Accepted Answer

MatthCon works with enterprise-grade tools for marketing automation, analytics, and lead generation. Specifically: HubSpot for inbound marketing and CRM, Salesforce Marketing Cloud and Pardot for B2B automation, Google Analytics 4 for web analytics, Looker Studio for custom dashboards, and Clay for data enrichment and outreach automation. For SEO, we use Ahrefs, Screaming Frog, and Search Console. We adapt to your existing tech stack and ensure seamless integrations via API connections or Zapier. The goal is always: increase efficiency, centralize data, and generate actionable insights.

Question 4

What does CMO as a Service cost?

Accepted Answer

The investment for CMO as a Service is entirely dependent on the scope of the project and the number of days per month. MatthCon works with flexible monthly retainers, typically between 2 and 10 days of strategic support. This model delivers the same strategic impact as a full-time CMO, but in a scalable and cost-efficient way. After an initial discovery call, you receive a tailored proposal with clear deliverables, a realistic timeline, and expected results. There are no hidden costs and you only pay for the days and expertise you actually need.

Question 5

Do you also work with existing marketing teams or freelancers?

Accepted Answer

Absolutely. A large part of our engagements consists of managing and professionalizing existing marketing teams, external agencies, or freelancers. MatthCon then functions as the strategic layer that provides direction, sets priorities, and ensures alignment between sales and marketing. We help define processes, create briefings, review campaigns, and coach team members. This model works particularly well for companies that have execution capacity but lack strategic guidance and seniority.

Question 6

Can MatthCon help us professionalize our marketing?

Accepted Answer

Yes, that's exactly where MatthCon excels. Many B2B companies have marketing that happens ad hoc: no structure, no measurable KPIs, no clear strategy. We bring professionalization by implementing a marketing operating model, including: a documented strategy, structured campaign calendar, automated workflows, lead scoring, and dashboards for continuous monitoring. We ensure that marketing is no longer a cost center but a predictable growth engine. This process typically takes 3-6 months to establish the foundation, with continuous optimization afterward.

Question 7

What makes MatthCon different from a traditional marketing agency?

Accepted Answer

MatthCon is not a traditional agency that executes campaigns based on briefings. We are a strategic partner who thinks along at C-level and takes ownership of your marketing results. The difference: agencies focus on deliverables like ads, content and websites. We focus on business outcomes: leads, pipeline and revenue. With 15+ years of experience as Head of Marketing at scale-ups like InvestSuite, FLOWSPARKS, and Lansweeper, we understand the dynamics of fast-growing B2B companies. We speak the language of founders and sales directors, not just marketers.

Question 8

Do you also work internationally?

Accepted Answer

Yes, MatthCon serves clients in Belgium, the Netherlands, and the rest of Europe. The primary focus is on Flanders and the Benelux, but we have experience with international campaigns in EMEA and even APAC including at FLIR Systems. Thanks to remote-first working and digital tools, location is not a barrier. For strategic sessions, we're happy to come on-site; for operational matters, we work efficiently remotely. We deliver our content and campaigns in Dutch, English, French, or German, depending on your target markets.

Question 9

Is there a minimum duration or contract?

Accepted Answer

MatthCon uses an entry period of 3 months to allow sufficient time for thorough analysis, strategy development, and initial results. After this period, we work with monthly extensions, cancellable with 1 month notice. This gives you flexibility and us the motivation to continue delivering value every month. For larger transformation projects, we recommend a commitment of 6-12 months for optimal results. Everything is transparently documented in advance in a clear collaboration agreement.

Question 10

What results can we expect in the first months?

Accepted Answer

In the first month, we focus on quick wins: optimization of existing campaigns, setting up tracking and dashboards, and identifying the biggest growth opportunities. Within 3 months, you typically see improved lead quality, higher conversion rates, and clearer marketing-sales alignment. After 6 months, we expect structural growth in pipeline and a marketing machine that is scalable. Concrete benchmarks: 20-50% improvement in conversion, 2-3x more qualified leads, and marketing ROI that demonstrably contributes to revenue growth.

About MatthCon

Current & former positions

InvestSuite

FLOWSPARKS

Lansweeper

FLIR Systems

Easyfairs

Provincie Antwerpen

Recognized for excellence

Projects & References

InvestSuite

Robovision.ai

Dalton AI

MGM-EMEA

Vollezon.be

Scheepvaartmuseum Baasrode

HansNagy.com

Patrides.be

BBWOLF.be

VV-verkopen.be

DokterMoernaut.be

Tools & Platforms

Experience across sectors

FAQ

Why MatthCon?

No agency overhead

Hands-on execution

Data-driven

Flexible collaboration

Ready to grow? Book a call.