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AI-search & GEO: Make your brand discoverable in ChatGPT, Perplexity and Gemini

B2B decision-makers now search in ChatGPT, Perplexity and Gemini. If your brand is missing, the deal goes to whoever gets named. This guide shows you how to flip that.

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Last updated: January 22, 2026

The 4-step approach

From technical analysis to measurable impact. Quick wins first, structural improvements after.

Technical analysis

Indexability for bots, structured data, performance

Topical research

From keywords to topics and question-driven intent

Test & optimize

Prompt testing, content improvement, iteration

Measure impact

Mentions, citations, share of voice tracking

Deepen your knowledge

Discover everything about AI-search and GEO in our comprehensive guide.

What is AI-search? Everything about searching in ChatGPT, Perplexity and Gemini

AI-search in 5 minutes. How ChatGPT, Perplexity and Gemini find and cite sources. And why your brand needs to be there.

Read about What is AI-search? Everything about searching in ChatGPT, Perplexity and Gemini

What is GEO? Generative Engine Optimization explained

GEO = Generative Engine Optimization. The four pillars, the difference with SEO, and how to win citations in ChatGPT and Perplexity.

Read about What is GEO? Generative Engine Optimization explained

AI-search optimization (AISO): how to get found in AI tools

AI-search optimization step by step. From audit to iteration, with a concrete checklist for ChatGPT, Perplexity and Gemini.

Read about AI-search optimization (AISO): how to get found in AI tools

Technical AI-search analysis: is your site ready for AI crawlers?

Technical AI audit: robots.txt, structured data, sitemap, performance. Do AI crawlers see your site and understand what you do?

Read about Technical AI-search analysis: is your site ready for AI crawlers?

Topical research for AI-search: from keywords to questions

Topical research for AI-search. From keywords to question-driven intent and competitor visibility. How to build topical authority.

Read about Topical research for AI-search: from keywords to questions

AI-search testing and optimization: prompt testing and iteration

Prompt testing in practice. Build a test set, measure baseline, optimize content, retest. Make AI visibility something you can steer.

Read about AI-search testing and optimization: prompt testing and iteration

Latest articles

Practical insights and updates about AI-search and GEO.

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AI-search & GEO: Make your brand discoverable in ChatGPT, Perplexity and Gemini

The 4-step approach

Technical analysis

Topical research

Test & optimize

Measure impact

Deepen your knowledge

What is AI-search? Everything about searching in ChatGPT, Perplexity and Gemini

What is GEO? Generative Engine Optimization explained

AI-search optimization (AISO): how to get found in AI tools

Technical AI-search analysis: is your site ready for AI crawlers?

Topical research for AI-search: from keywords to questions

AI-search testing and optimization: prompt testing and iteration

Latest articles

AI-search & GEO: start in 5 concrete steps

GEO vs SEO in 2026: what changes, what stays

Getting cited in Perplexity: the playbook

Frequently asked questions

Glossary

Updates

Request an AI-search audit