Question 1

What data sources can you connect to a marketing dashboard?

Accepted Answer

We can integrate virtually all marketing and sales data sources into your dashboard. This includes Google Analytics 4 for web data, Google Ads, LinkedIn Ads, and Meta Ads for advertising performance, CRM systems like HubSpot and Salesforce for pipeline data, and email marketing platforms. We achieve integrations via native connectors, API connections, or tools like Supermetrics and Funnel.io. We ensure all your data comes together in one single source of truth. This allows you to analyze cross-channel performance and understand how different touchpoints contribute to conversions. Custom data sources like spreadsheets or internal databases can also be added.

Question 2

Will I receive training to work with the dashboard myself?

Accepted Answer

Absolutely. Every dashboard delivery includes a comprehensive training session where we go through all functionalities. You learn how to interpret the data, apply filters, and translate insights into actions. Additionally, you receive documentation explaining all metrics and how they are calculated. We ensure your team can work independently with the dashboard. Should you have questions later, we also offer ongoing support. Our goal is that the dashboard is actually used for decision-making, not that it disappears into a drawer after delivery.

Question 3

How quickly can a marketing dashboard be operational?

Accepted Answer

A standard marketing dashboard is live within 2 to 3 weeks. This includes the initial intake to define your KPIs, the technical setup of all data connections, building the dashboard in Looker Studio or Power BI, and training. For more complex dashboards with multiple data sources, custom calculations, or advanced attribution modeling, we estimate 4 to 6 weeks. We work in sprints: after week 1, you already have a working first version that we refine together. This way you can quickly extract value while we continue developing.

Question 4

What is marketing attribution and why is it important?

Accepted Answer

Marketing attribution shows which channels, campaigns, and touchpoints actually contribute to your conversions and revenue. In B2B with longer buyer journeys, a prospect often touches 7 to 15 touchpoints before becoming a customer. Without attribution, you do not know which marketing investments are paying off. We implement both first-touch, last-touch, and multi-touch attribution models, depending on your business model. This helps you shift budget to channels that truly work and stop what does not contribute. Attribution is the foundation for data-driven marketing decisions and scalability.

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