Question 1

How long does a strategy project take at MatthCon?

Accepted Answer

A complete digital strategy project takes on average 4 to 6 weeks, depending on the complexity of your market and organization. In the first week, we conduct a thorough intake: analyzing your current marketing activities, objectives, and competitive position. We then develop a strategic roadmap with clear priorities, channel strategy, and KPI framework. The result is an actionable plan that can be implemented immediately. For companies that want to move faster, we also offer an intensive 2-week sprint format. After delivery, we remain available for sparring sessions and can continue with hands-on implementation as CMO as a Service.

Question 2

What B2B companies is strategic marketing suitable for?

Accepted Answer

Strategic marketing guidance is ideal for B2B companies in SaaS, fintech, industry, professional services, and e-commerce that want to grow but struggle with a clear marketing roadmap. We typically work with scale-ups between 10 and 200 employees that are ready for the next growth phase. Companies that have recently raised funding or want to expand internationally also benefit from a solid strategic foundation. We help you transform marketing from a cost center into a predictable growth engine with measurable ROI. Whether you want to enter a new market, sharpen your positioning, or professionalize your marketing team – a clear strategic foundation is essential.

Question 3

What is included in a competitive analysis?

Accepted Answer

Our competitive analysis goes beyond just looking at what your competitors are doing. We analyze their digital presence, SEO strategy, content approach, social media activities, and advertising spend. Additionally, we map their positioning and messaging and identify gaps and opportunities in the market. You receive a comprehensive report with concrete recommendations to differentiate yourself. We use tools like Ahrefs, SimilarWeb, and LinkedIn Sales Navigator for data-driven insights. The goal is not to copy, but to find unique opportunities where you can win. This analysis forms the basis for your positioning and go-to-market strategy.

Question 4

How do you measure the success of a marketing strategy?

Accepted Answer

Every strategy we develop includes a clear KPI framework with measurable objectives. Together we define which metrics matter for your business: from top-of-funnel awareness (website traffic, branded search volume) to bottom-of-funnel results (MQLs, SQLs, pipeline value, revenue). We set up tracking via Google Analytics 4, your CRM, and marketing automation platform. Then we build a dashboard in Looker Studio where you can monitor your performance in real-time. Monthly, we analyze results and adjust where needed. This way, marketing becomes not a black box but a transparent, scalable growth engine.

Strategic Marketing

What you get

Frequently asked questions

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