Question 1

What is AI-search?

Accepted Answer

AI-search is search via ChatGPT, Perplexity, Gemini, Claude and Copilot. No 10 blue links – one answer with sources and a direct recommendation. That changes how B2B buyers compare and decide.  Important to know: - 100M+ people use AI tools weekly as a search engine - AI answers name you or they don't – there is no second chance - B2B research is shifting to AI before Google - Brands missing from AI answers lose high-intent pipeline  What can MatthCon do for you? We make your brand citable through technical fixes and content AI wants to quote. [Request an AI-search audit](/en/contact).

Question 2

What is AI-search optimization (AISO)?

Accepted Answer

AISO is the execution of GEO: everything you do to make your brand citable in AI search environments. Technical access, content structure, entity management. More doing, less theory.  Important to know: - AISO combines classic technical SEO with AI-specific fixes - Core building blocks: structured data, citable statements, consistent entities - Without systematic prompt testing you cannot steer - It's ongoing work, not a one-off project  What can MatthCon do for you? We run complete AISO projects: audit, implementation and monthly optimization. [View our approach](/en/ai-search/ai-search-optimalisatie).

Question 3

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO (Generative Engine Optimization) makes AI systems understand, trust and cite your brand. SEO chases rankings. GEO chases mentions and citations in AI answers. Complementary, not competing.  Important to know: - Four pillars: entity consistency, citable content, structured data, topical authority - Every GEO investment tends to lift classic SEO too - Early adopters build a lead that's hard to catch up with - 40% of all AI citations go to the top 3 sources per topic  What can MatthCon do for you? We implement GEO that makes your brand visible in AI tools and in Google. [Read more about GEO](/en/ai-search/wat-is-geo).

Question 4

What is the difference between SEO and GEO?

Accepted Answer

SEO targets positions in Google and Bing. GEO targets mentions in ChatGPT, Perplexity and Gemini. SEO is measured in clicks. GEO in mentions and citations. You need both.  Important to know: - SEO is about keywords and links, GEO about entities and consistency - SEO content is for crawlers, GEO content is for understanding and citation - Good GEO almost always lifts your SEO along with it - The strongest strategy combines both, not one of the two  What can MatthCon do for you? We build integrated SEO + GEO strategies that grow both channels. [Discover our approach](/en/ai-search).

Question 5

Which AI tools are important (ChatGPT, Perplexity, Gemini, Copilot, Claude)?

Accepted Answer

Five tools matter for B2B: ChatGPT (largest reach), Perplexity (explicit sources), Gemini (Google integration), Copilot (Microsoft stack) and Claude (complex questions). Different audience, different behavior, different opportunity.  Important to know: - ChatGPT has hundreds of millions of active weekly users - Perplexity dominates with researchers and analysts - Copilot ships inside Windows, Office and Edge – huge business reach - What works in one tool usually works in the others  What can MatthCon do for you? We test and optimize your visibility across all five tools in parallel. [Start with an AI-search audit](/en/contact).

Question 6

What are LLMs?

Accepted Answer

LLM = Large Language Model. Trained on billions of words to understand and generate language. ChatGPT, Claude and Gemini are LLMs. They decide who gets cited in AI-search.  Important to know: - LLMs train on public web data – your content is in the mix - They learn which sources are trustworthy and repeat those - Every model update can make or break your visibility - Structured data is the fastest way to be readable to an LLM  What can MatthCon do for you? We make your content maximally readable for LLMs. [View our technical analysis](/en/ai-search/technische-analyse).

Question 7

What are AI agents?

Accepted Answer

AI agents are autonomous systems that research, compare and act on behalf of the user. Chatbots wait for prompts. Agents move on their own. And they cite sources for their choices.  Important to know: - Agents are used for B2B research, shortlists and buying decisions - They weigh sources and name only a handful - Agent-friendly content is structured, factual and citable - The rise of agents makes GEO more urgent, not less  What can MatthCon do for you? We optimize your content for chatbots and autonomous agents. [Request an audit](/en/contact).

Question 8

How does MatthCon ensure your brand appears in AI answers?

Accepted Answer

Four steps, in this order: (1) technical analysis to surface blockers, (2) topical research to map opportunities, (3) content testing and iteration with real prompts, (4) structural impact measurement. Quick wins first, build after.  Important to know: - We combine 15+ years of SEO experience with AI-specific optimization - Each client gets a dedicated prompt test set per audience - Monthly reporting with concrete progress and next steps - No big promises. Just measurable results.  What can MatthCon do for you? [Schedule a call](/en/contact) and see how we build your AI visibility step by step.

Question 9

How do you measure AI visibility?

Accepted Answer

With four KPIs: mention rate (how often you're named), citation rate (how often you're cited as source), share of voice (you vs competitors) and correctness (is the info right). Only measurable through systematic prompt testing.  Important to know: - Classic SEO metrics don't cover AI-search - Test monthly with a fixed set of 20 to 50 prompts - Compare over time – a single measurement says nothing - Link AI metrics to pipeline and revenue wherever possible  What can MatthCon do for you? We set up full AI-search tracking with monthly reporting. [Read more about measuring impact](/en/ai-search/impact-meten).

Question 10

When do you see impact from AI-search optimization?

Accepted Answer

First effect within 4-8 weeks after technical fixes and content updates. Structural growth in AI mentions after 3-6 months of consistent effort. Starting point, competition and investment set the pace.  Important to know: - Quick wins (technical fixes) often deliver visibility right away - Model updates are unpredictable and can shift results mid-cycle - Building topical authority takes consistency across quarters, not weeks - Monthly measurement makes progress visible and steerable  What can MatthCon do for you? We start with an audit that delivers quick wins and a 6-month roadmap. [Schedule a call](/en/contact).

Frequently Asked Questions

What is AI-search?

What is AI-search?

What is AI-search optimization (AISO)?

What is AI-search optimization (AISO)?

What is GEO (Generative Engine Optimization)?

What is GEO (Generative Engine Optimization)?

What is the difference between SEO and GEO?

What is the difference between SEO and GEO?

Which AI tools are important (ChatGPT, Perplexity, Gemini, Copilot, Claude)?

Which AI tools are important (ChatGPT, Perplexity, Gemini, Copilot, Claude)?

What are LLMs?

What are LLMs?

What are AI agents?

What are AI agents?

How does MatthCon ensure your brand appears in AI answers?

How does MatthCon ensure your brand appears in AI answers?

How do you measure AI visibility?

How do you measure AI visibility?

When do you see impact from AI-search optimization?

When do you see impact from AI-search optimization?

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