AI-search Checklist
The complete checklist to optimize your website for AI search engines. Go through all points and improve your AI visibility.
1. Technical foundation
- Robots.txt allows AI crawlers (GPTBot, PerplexityBot)
- Sitemap.xml is up-to-date
- llms.txt file present
- Schema.org structured data implemented
- Site loads fast (Core Web Vitals green)
- Mobile-friendly design
2. Content structure
- Every page has a clear H1
- First paragraph contains citable definition
- Logical H2/H3 heading structure
- FAQ sections with schema markup
- "In short" summaries present
- Bullets and numbered lists for scannability
3. Entity management
- Consistent company name across all channels
- Organization schema correct
- Person schema for founder/experts
- Clear description of services/expertise
- LinkedIn profile consistent with website
4. Content quality
- Answer-first writing style
- Factual, substantiated statements
- Regular updates with dates
- Internal linking to relevant pages
- No excessive marketing language
5. Testing & measurement
- Prompt test set defined (20-50 prompts)
- Baseline measurement performed
- Monthly testing scheduled
- Mention rate tracking set up
- Competitor monitoring active